MILLER LITE

• MILLER LITE •

#CORNTROVERSY

This is the story of how we killed Dilly Dilly.

When Bud Light attacked Miller Lite during the lowest scoring Super Bowl in history, America didn’t end up talking about the game. In one of those freakish twists of advertising, they ended up talking about “corn syrup.” And wondering whether it was in their beer. We knew we had to respond fast, so we did, with a full page ad in the New York Times the next day on MSJ’s first day as the new CMO.

Then we followed up two weeks later with these spots Directed by Daniel Wolfe.

The best part? Our work (cited in the court documents) caused a federal judge to rule that Anheuser-Busch had to pull all their libelous ads, putting an end to Dilly Dilly. Point Miller Lite. Milly Milly.

The New York Times / Wall Street Journal / Fast Company / Adweek / AdAge / People Magazine / Business Journal / Fox Business / Reason / CNBC

“Is #Corntroversy the Hashtag of the Year?” — PEOPLE MAGAZINE —

MILLER LITE

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MILLER LITE • MILLER LITE •

#CORNTROVERSY

“Is #Corntroversy the Hashtag of the Year?” — PEOPLE MAGAZINE —

“Is #Corntroversy the Hashtag of the Year?” — PEOPLE MAGAZINE — “Is #Corntroversy the Hashtag of the Year?” — PEOPLE MAGAZINE —

It's Miller Time

Women Make Us Better

MILLER LITE •

“Is #Corntroversy the Hashtag of the Year?” — PEOPLE MAGAZINE —